Description
Making a lasting impression
One thing comes through very clearly in this special feature on logo design—that you cannot create one in a vacuum. A good logo can often be crucial to a firm’s marketing campaign, establishing itself as an instantly recognisable symbol conveying such values as trustworthiness, reliability, craftsmanship, value for money, glamour and all-round desirability. But it has to be adaptable to a multiplicity of media needs—from billboards to posters to print advertising to TV to packaging to stationery and so on.
The very best logos are badges of pride—prominently displayed on clothing, for instance, or status-symbol consumer products. As such, they should be fashionable, elegant, readily identifiable. And the key is simplicity. A complicated combination of letters and shapes that is difficult to take in at a single glance will never do its job properly.
Featuring:
Allan Peters | Andre Gottschalk | Bruce Mau Design | Côme de Bouchony | Felt Branding | Houdini | Hyperkit | Jan Avendano | Kissmiklos | Mihail Mihaylov | Mike McQuade | Project Projects | Rejane Dal Bello | Thonik | Toormix | Vanessa Lam | Young
Contents:
Motion Gallery: 8-Bit
Logographic Issue: Stamps of Authority
Creative City: Paris
Idea: Web Design
Pick of the Month
Specifications:
108 pages
6 varying paper stocks
4C process + spot UV + vanish
98 minutes DVD Video included
