Description
The Whole is Greater than the Sum of its Glyphs
A good typeface should not be too overwhelming or complicated; it should be unique but flexible enough to crop with any media, functional and legible. The other essential that is often forgotten is that it should be able to stand the test of time. Typefaces can be used for many years; Helvetica or Neue Haas Grotesk, for instance, were developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Even now, they still look chic, and are fully functional when applied across a wide range of visual environments.
Designing a typeface is about much more than just making beautiful letters. There is a Chinese idiom that roughly translates as “each word is a gem”, meaning that a writer should really articulate every word he/she uses. Type designers should see each word they have created as a gem and hope that those who use them will treasure them as a gem also.
Featuring:
29Letters (29LT) | 205TF | Ale Paul/Sudtipos | Antipixel Type Studio | Black[Foundry] | Briefcase Type Foundry | Brígida Lourenço Guerreiro/KOBU Agency | BumBumType | BÜRO UFHO | Cahya Sofyan/Sundance Tipografia | CAST | Craig Black | Dan Barkle | Dinamo | Felix Braden/Floodfonts | Florian Karsten | Fontfabric Font Foundry | Grilli Type | Henrique Beier/Harbor Type | høly | Ilya Naumoff | Ion Lucin | Jan Charvát/Font Reneagade | Jérémie Gauthier | jun.works/Junki Hong | Juri Zaech | Katerina Korolevtseva | Kometa Typefaces | Lewis McGuffie | Maciej Połczyński/Laïc: | Mark Frömberg | Mat Voyce | Matthew Woodcock/Glyph44 | Mikhail Sharanda | Minjoo Ham | Monotype Studio | Muir McNeil | NM Type | Pangram Pangram Foundry | Parachute Typefoundry | Paul Bokslag | Pizza Typefaces | Rosetta Type Foundry | Rostype Fonts | Ryan Bugden | Shrenik Ganatra | Studio Lindhorst-Emme | Studio Triple | That Smell | The Designers Foundry | Tikhon Reztcov/Shriftovik | TRÜF | TypeMates | TypeTogether | Underware | Velvetyne Type | Victor Pesotsky | Zetafonts
Specifications:
160p + 8p cover
160mm (w) x 230mm (h)
4 varying paper stocks
4C process + matt lamination
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813