IdN v21n4: Pattern Special


Brand in Pattern
Integrating patterns into a brand’s language is never an easy task. It can often add something aesthetically memorable. Playing devil’s advocate on the other hand, it can also clutter and confuse. Discover how these creatives take on the challenge and level up various identities to new peaks.

SKU: v21n4 Category:


Does pattern ever belong in a Brand ID?
Simple patterns are probably better than complex ones for a brand ID and you must be careful that they do not overpower the central concept. However, a well-executed pattern can be quite memorable and has the ability to embed itself into a viewer’s consciousness.

Here you can see the selected works – and read the words of wisdom born of experience of 18 creative entities who have all at some time or another managed to blend pattern successfully with a brand identity system.

Anti | Bielke+Yang | BVD | Camille Walala | Craig & Karl | Denis Mallet | Drew Watts | Freja Hedvall | Jonas Emmertsen | Kulachek | LAVA | Leonardo Sonnoli | Olivia King | Posthyphen Graphic Design | RM&CO | Stahl R | Sydney Goldstein | Toormix

Motion Gallery: Motion Branding
Feature: Brand in Pattern
Creative Country: Japan
Et cetera/Pick of the Month
Product Review

100 pages
6 varying paper stocks
4C process + matt lamination + UV varnish
Online access to included

Additional information

Weight 460 g

Chinese, English