Description
Does pattern ever belong in a Brand ID?
Simple patterns are probably better than complex ones for a brand ID and you must be careful that they do not overpower the central concept. However, a well-executed pattern can be quite memorable and has the ability to embed itself into a viewer’s consciousness.
Here you can see the selected works—and read the words of wisdom born of experience of 18 creative entities who have all at some time or another managed to blend pattern successfully with a brand identity system.
Featuring:
Anti | Bielke+Yang | BVD | Camille Walala | Craig & Karl | Denis Mallet | Drew Watts | Freja Hedvall | Jonas Emmertsen | Kulachek | LAVA | Leonardo Sonnoli | Olivia King | Posthyphen Graphic Design | RM&CO | Stahl R | Sydney Goldstein | Toormix
Contents:
Motion Gallery: Motion Branding
Feature: Brand in Pattern
Creative Country: Japan
Et cetera/Pick of the Month
Product Review
Specifications:
100 pages
6 varying paper stocks
4C process + matt lamination + UV varnish
Online access to tv.idnworld.com included
