Does pattern ever belong in a Brand ID?
Simple patterns are probably better than complex ones for a brand ID and you must be careful that they do not overpower the central concept. However, a well-executed pattern can be quite memorable and has the ability to embed itself into a viewer’s consciousness.
Here you can see the selected works – and read the words of wisdom born of experience of 18 creative entities who have all at some time or another managed to blend pattern successfully with a brand identity system.
Anti | Bielke+Yang | BVD | Camille Walala | Craig & Karl | Denis Mallet | Drew Watts | Freja Hedvall | Jonas Emmertsen | Kulachek | LAVA | Leonardo Sonnoli | Olivia King | Posthyphen Graphic Design | RM&CO | Stahl R | Sydney Goldstein | Toormix
Motion Gallery: Motion Branding
Feature: Brand in Pattern
Creative Country: Japan
Et cetera/Pick of the Month
6 varying paper stocks
4C process + matt lamination + UV varnish
Online access to tv.idnworld.com included