IdN v17n6: Minimalism Issue


When Less is Truly More
Overloaded design can be both boring and distracting, while minimalism’s ability to cut to the chase gives it a decided commercial edge. Antoine de Saint-Exupéry defined the style as being “not when there is nothing more to add, but when there’s nothing left to take away”. Let these minimalist specialists tell you how they make their crucial reductive decisions..

SKU: v17n6 Category:


Classic example of “Less is More”
Squeezing as many elements as possible into a design or artwork doesn’t always make them more interesting. Many would argue that too much detail can become overwhelming and detract from the viewers focus. Hence, minimalist design wherein all the superfluous components have been stripped away, leaving only the essentials.

But minimalism is a lot more than just clean, simple, functional, using only a two-colour palette and a basic grid. Clients, and sometimes viewers, too, have a tendency to under-rate the amount of work that goes into a minimalist piece, being unaware of the many hours it often takes to decide what to put in and what to leave out for maximum impact. Here, 11 top exponents of the style tell you how it is done.

Toby Edwards | Exergian | Recovering Lazyholic | Ty Lettau | Almost Modern | Jamie Mitchell | Jason Munn | Simon C Page | Andy Penny | Sawdust | ZMIK

The Magic of MV: The mad, mad world of music + motion
Minimalism: When Less is Truly More
Sweden: Like a breath of fresh forest air
Exhibition: Spotlight on a reclusive rebel
Pick of the Month

102 pages
6 varying paper stocks
4C process + silver, spot UV
99 minutes DVD Video included

Additional information

Weight 500 g

Chinese, English