If you think that packaging design is pure eye-candy, made with the purpose of attracting as many customers as possible… well, you are not totally wrong. But there is a lot more to it than that. Ideally, it should “contain, protect, preserve, transport and inform”. All of these aims should be served equally effectively.
To take the last one first, information that needs to be displayed depends entirely on what is contained in the packaging. For example, data about foods and medicines would be very different from that required for furniture. Ingredients, nutritional values and the expiration date are crucial for foodstuff, while the packaging for medicine should tell you what it is meant to cure and the recommended dosage to be taken.
So before each packaging-design project can proceed, a thorough grasp of what the contents are is necessary even before considerations of shape, materials or printing techniques come into play.
7428DesignStudio | A.P.Works | brand.new | Backbone Branding, Barceló Estudio | Brigita Burlingyte | Butcher & Butcher | Caterina Bianchini Studio | Chen Zhi Liang | Cristina Déniz | Daria Dyachenko, End of Work, Enzed | Fagerström | Foxtrot Studio | Gen Design Studio | Here Design | Interabang | Isabelle Boucher | Iconic Studio Ltd. | Jiyoun Kim Studio | Kazuha Otake | Kinoto Studio | Made Somewhere | Madeline Persson | Maja Szczypek | Markela Bgiala, Meng Zhang, Milica Tucaković | Monotypo Studio | Never-Never | nomo®creative | Onfire Design | p-d-p | Paperform/Benja Harney | Pavla Chuykina | Pencil Studio | PS Design | Ralf Schröder | Rosette Heights | Sasha Samsonova | Serious Studio | Studio Otwarte | Tan Li Xing | Tania Rayes | The Negra Visual Factory | Tiffany M. Wu | Volta Brand Shaping Studio | W/H Design Studio
160p + 8p cover
160mm (w) x 230mm (h)
4 varying paper stocks
4C process + matt lamination
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813