IdN v22n4: Identity & Patterns


Pleasures & Pitfalls of Following a Pattern
Patterns are everywhere we look – on our clothing, building surfaces, interiors, branding, packaging … but when and how are they best incorporated into a design? The appeal of their usage is obvious, the repetitive elements bring with them a calming vibe, a sense of instant familiarity. But they can also create problems, especially when co-opted across a wide ID spectrum.

SKU: v22n4 Category:


What is the ideal combination of shapes and colours to make a maximum impact? Patterns are undoubtedly viewer-friendly, but inappropriately employed, they can cause viewers considerable confusion.

We have showcased the work and words of 15 pattern-makers to share with you their their thoughts on what makes a good pattern design and what it is that they find most fascinating – and challenging – about the process.

Anagrama | ATMO Designstudio | Charles Daoud | DES SIGNES | Forma & Co. | Il-Ho Jung | Janine Rewell | Kamil Piatkowski | Kokoro & Moi | Magpie Studio | Natasha Frolova | Santtu Mustonen | SNASK | Warren Tey | William Branton

Motion Gallery: Choreographics
Feature: Identity & Patterns
Creative Country: Singapore
Et cetera/Pick of the Month

84p + 4p cover
5 varying paper stocks
4C process + matt lamination + spot UV
Online access to included
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813

Additional information

Weight 410 g

Chinese, English