IdN v20n6: Edible Graphics


Designing for Food
Even though everyone has to eat to survive, persuading us to buy certain food items or dine in certain restaurants can be a tricky proposition, so fierce is the competition in both cases. Put an identical product in both plain and designed packaging and it is a pretty sure bet which will outsell the other. The issue features projects related to food – designed to make you drool by 14 food-conscious creatives. Grab them while they’re still hot off the drawing board!

SKU: v20n6 Category:


We are what we eat
Because the consumption of food is such a universal and everyday experience, it requires a lot more “convincing” that it is better. There is a lot of emotion involved – childhood memories, romantic nostalgia and so on – all of which can be tapped into to strike a sympathetic chord.

To design successfully for any food-related project tends to utilise the broadest range of creative skills – typography, infographics, photography, illustration, brand-identity, packaging and, where restaurants are concerned, interiors and collateral material such as tableware as well.

Marmalade Bleue | Ryan MacEachern | Raw Color | Rice Creative | Alt Group | Paweł Piotrowski | Prim Prim | Maud | Tag Collective | Happycentro | Christopher Boffoli | Korefe | Big Horror Athens | Crispin Finn

Motion Gallery: Stop-motion
Feature: Bon Appétit
Creative Country: Spain
Studio: More Than a Logo
Typography: Gathering Fascinations
Interactive: App Design

108 pages
6 varying paper stocks
4C process + spot UV + vanish
Online access to included

Additional information

Weight 450 g

Chinese, English