IdN v17n1: The Branding Issue


Brand Everything
Human beings are born with a unique identity – carried in our DNA or via our fingerprints. And when that officer of the law asks you to show him some ID, you simply flash your ID card, passport or driving licence. Things are not that simple for companies and institutions, who have to have one invented for them. Once upon a time, a simple, eye-catching logo did the trick. Now it has all become very much more complicated, with the bigger firms needing a complete “identity system”.

SKU: v17n1 Category:


Show me some ID, please
Our 15 featured designers in this article have all specialised in creating such systems, big and small, and here they discuss the challenges involved, the pleasures and pitfalls of trying to manufacture a winning personality for a product or brand.

21-19 | Christoph Almasy | Jordi Huaman | Joshua Distler | Landor Associates | Marc Alcock | Mind Design | Pentagram | Proud Creative | Richard Harrington | Round | Section Seven | StormHand | Sue Doeksen | Wolff Olins

Motion Gallery: A Hankering for Hand-drawn Animation
Feature: Show us some ID, please
Creative Country: Barcelona, Catalan capital is still cool
Playback: Bringing a human touch to a techno-obsessed industry
Exhibition: A trip back in time
Type Cast

112 pages
6 varying paper stocks
4C process, spot UV
93 minutes DVD Video included

Additional information

Weight 480 g

Chinese, English