Report, Brochure and Catalogue Design
When it comes to brochures and catalogues, their main purpose is to attract potential customers or collaborative companies, to which end lots of pictures of imminently available products are an inducement. Text is restricted to basic information such as size and functionality, as well as sales incentives including those that enhance the company’s brand image. Rather than clutter the pages with yet more illustrations, many designers find that a well-designed index is a more practical way to go.
Whatever is called for, the fundamental design rules apply. It pays to make a close study of all the material to be included before deciding on how to approach it. This process may take longer with the genre under review, but attention to detail should be paramount. Probably, when working on this kind of material, it will pay to take greater care than usual over designing a grid for the layout so that readers can be led by the hand in terms of optimal viewing.
&Larry | Ákos Polgárdi | Albert Ibanyez | Andrés Guerrero | Aneta Lewandowska | Anne-Cécile Manfré | Anqi Li | Backbone Branding | Benson Design Co | blok design | Bravo | Brian Liu | Cacao Design | Cécile Dumetier | Dennis Ventrello | Dina&Solomon | Ermolaev Bureau | Everyday Practice | Fable | Jake Lim | Jamie Bailey | Jesse Ellingson | Krishnapriya Dutta Gupta | Laura (Lin) van Dyk | Maria Rodriguez | Mayra Monobe | METAKLINIKA | Milena Savić | moodley brand identity | MOOI DESIGN | Nonverbal Club | Grottangeles | PLUS X | Premise Design Communications Inc. | Ragne Balteskard | Sensus Design Factory | Serviceplan Campaign | Strategy Creative | Sven Zijderveld | TGIF | The 3rd Age | Total Design | UNKA/Ven Klement | VXLAB | Wedge
160p + 8p cover
160mm (w) x 230mm (h)
4 varying paper stocks
4C process + matt lamination
ISSN (English Edition): 1029 4805
ISSN (Chinese Edition): 1029 4813