Neither “nostalgia” nor “minimalist” — though it has a lot in common with both styles — mono-graphic design is best defined by its attitude to colour, which is very much that of “less is more”. Utilising very few colours — sometimes even just one — it turns this apparent limitation into a virtue by concentrating more intensely on the design itself and the impact it can make with a reduced number of hues.
Stripping away the non-essentials and making what’s left work harder is never easy. There is always a temptation to go on adding and “improving”, despite the obvious risk that this entails of gilding the lily. Where mono-graphics are concerned, that option is just not available, so the designer is forced to become more resourceful, more efficient or simply cleverer.
Alexander Lis | Andre Gallo | Fifty And Fifty | Heath Killen | Hello Poster | Luke Insect Studio | Marius Roosendaal | Raw Color | Stephen Kelleher
Motion Gallery: Infographics
Mono-Graphics: Speaking in a mono tone
Creative City: Stockholm
Studio: Cody Haltom, IWant, Quadrado, The Consult, Unit Editions
Pick of the Month
6 varying paper stocks
4C process + spot UV + vanish
110 minutes DVD Video included